Public Profile

I'm working in the Marketing field for more than 5 years now. Over the years I encountered different and interesting challenges, as well as many moments of joyful discoveries. My experience includes, but is not limited to, Facebook ads, Google ads, and MailChimp as a marketing channel. I've created and executed more than 100 marketing campaigns. Most of them from scratch. I know the difference between new and remarketing audiences, and of course many more. I have experience with A/B testing and I have an idea how important that is from a marketing point of view. I've made a brand book, and more than 5 branding strategies for different companies, which were related to rebranding, a better website, and better marketing services. I'm aware of how important is marketing communication, that's why I have learned how to make clear, consistent briefs for the designers and IT professionals. I've developed marketing strategies for Bulgarian, Romanian, Austrian, Estonian, Hungarian markets. I gained a lot of experience marketing during my work in healthcare businesses (food supplements, nutrition plans, health social media and etc.).
When I work I have 3 main rules:
1. Make marketing ads which are relevant for the specific audience.
2. Create a consistent brand image.
3. Have clear, honest communication with the stakeholder and deliver on time.
Marketing is about learning something new every day. I work hard, and I never stop learning.